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zulily Native Promotions

 

 

zulily Native Promotions 

 zulily believes every day is special—creating moments of excitement for customers every time they visit with highly personalized content and targeted partnerships. 

 
 





 




 


 

THE OPPORTUNITY

zulily's 5 million active customers visit daily to browse and discover unique products at great prices. Marketing partnerships are integrated as a natural extension of shopping daily sales through native promotions, sponsorships, in-box sampling, banner ads, and audience extension to drive customer acquisition and brand awareness.
 

 

Freshness
9,000 unique items launch every morning and most sales last three days.

Discovery
Merchants search far and wide so customers can discover items that aren't available everywhere else.

Value
Find quality products at great prices; often the lowest price available online.

 
 




 

THE INTEGRATION

As a discovery-based online retailer launching 100+ events every day, content on zulily is constantly changing. To help our business development team explain how zulily works I designed a user flow to show potential partners where their campaign would appear across various marketing channels within the zulily ecosystem.

 
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The PARTNERSHIPS

 

Campaign Goal: Drive a high-value customer (moms) to sign up for My Starbucks Rewards.

zulily Solution: Many customers say that they look forward to their morning routine of sipping coffee and browsing zulily. During this campaign, zulily surprised moms with an invitation to join My Starbucks Rewards to discover the convenience of the app and enjoy not one, but two free drinks.

Execution: I designed a custom responsive landing page, email banner, and site placements. 

 
 

Campaign Goal: Celebrate moms with a co-branded contest for Mother's Day.

zulily Solution: zulily invited fans to share a story about a time their mom went above and beyond. We received thousands of amazing and inspiring stories and chose seven stories that really stood out. Each of the winners received a zulily gift card and a JetBlue flight to take with their mom.

Execution: I designed the co-branded logo, a custom responsive landing page, email banner, site placements, and social media assets. 

 
 

Campaign Goal: Drive awareness and sales during peak allergy season.

zulily Solution: We combined a high-value coupon with the incentive of a sweepstakes to win a year's worth of fresh flowers. Coupon messaging and sweepstakes messaging were A/B tested to drive clicks.

Execution: I designed the sweepstakes logo, a custom responsive landing page, email banner, site placements, and banner ads. I also art directed a photoshoot to keep assets on-brand for zulily. 

 
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Campaign Goal: Drive moms to preview the new Peanuts movie.

zulily Solution: zulily’s advertising team and merchandising team partnered to curate a fun-filled collection of Peanuts products for sale on the site. Moms were simultaneously entertained by the trailer and the opportunity to win a private local screening for her family & friends.

Execution: I designed a custom responsive landing page, email banner, and site placements. 

 
 

 

The TOOL

With the frequency of our native promotions increasing and requests to reduce developer time, I was tasked with creating an internal tool that would allow designers to build landing pages with no tech resources. I analyzed past landing pages, looking for common themes in order to design a templatized layout for the tool. Combining our frequently used features with the most-requested features from advertising partners I designed a flexible, responsive layout for custom landing pages. 

 
 
 

 

The OUTPUT 

To introduce variety to the templatized layout the tool also includes areas for custom CSS to be added to individualize each landing page. 

 
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