zulily Brand & Communications
zulily grew fast and furiously—scaling from $0 to $1.2B in only 5 years. While teams focused on growth and delivering engaging products and experiences to customers, brand marketing and internal communication collateral fell behind and became outdated.
THE MESSENGER PREFERENCES
zulily's mobile marketing team uses Facebook Messenger to connect with customers — suggesting relevant sales & personalized promotions and offering customer service via a chatbot. I designed a preference page to allow users to customize their contact options.
THE VENDOR PRESENTATION
zulily's business development team utilizes a vendor deck to explain how zulily works, showcase reach, and illustrate rapid growth to potential merchants.
The old vendor deck used an obsolete aspect ratio, a content slide as a title slide, inconsistent margins and layouts, mismatched icons and images, and was a bit lengthy.
I teamed up with a copywriter to rethink the content of the presentation to more clearly describe zulily. Along with updating the aspect ratio, I also designed a more inviting cover slide, refreshed the creative, and added a closing side to wrap up the presentation.
THE EMPLOYEE EXPERIENCE
zulily's onboarding documentation also became outdated after growing to over 3,000 employees within 5 years. To aid with employee development and increase engagement I partnered with the HR team to refresh our new hire experience.
The old new hire document had an outdated look, inconsistent margins and formatting, unnecessary empty space causing extra pages to be printed, and off-brand graphics.
I collaborated with a copywriter and development specialist to update copy, add new information, and revise the flow of the onboarding document. I utilized existing vibrant in-house photography to liven up the content and break up the large blocks of copy. The layout and formatting also received an updated look.